CO356 - Sport Media - Meister: Sports Media

An inside assessment of the world of fantasy sports by the ESPN Senior Fantasy Analyst reveals the life-shaping impact of the multi-billion-dollar national pastime while chronicling his own rise to a leading figure in fantasy sports.

Sports Journalism introduces students to sports reporting careers and to the writing style sports writers and media relations professionals use. The book stresses the importance of basic writing fundamentals and high ethical standards, essential values for sports journalists. Introductory chapters acquaint readers with issues and challenges in an industry in transition changing technology, multimedia capability, citizen journalists and bloggers, shrinking news holes, and the deadline-dictated lifestyle of sports journalists. Skills chapters elaborate on news values and the conventions of journalism as they apply to sports writing. From leads to nut grafs, inverted pyramid to Model T, simple sentences to headlines, interviewing to using quotations, Sports Journalism focuses on the basics. The book expands the writer's experience into building relationships with sources and media contacts, using numbers and statistics, practicing AP style, and abiding by legal and ethical standards.

Provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: How to organise and manage game coverage what to do to promote special events ranging from awards banquets to tournaments and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. "Media Relations in Sport" is for students in sport management as well as students in journalism public relations or communications. Each chapter contains a glossary of terms discussion questions suggested exercises role playing activities and extensive notes.

Communication and Sport: Perspectives and Approaches examines a wide array of topics necessary for students to understand sports media, rhetoric, culture, and organizations from micro to macro-level issues. Everything from youth to amateur to professional sports is addressed through varied useful lens such as mythology, community, and identity. Communication and Sport introduces readers to the traditions and vocabulary found in communication scholarship as it then explains what distinguishes communication from related disciplinary approaches, such as sociology, anthropology, history, and cultural studies. Subsequent chapters explore such issues as: fan cultures; racial identity and gender in sports media; politics and nationality in sports; parent-child relationships, player-coach interactions in sports; sports and religion; and crisis communication in sports organization. Each chapter contains multiple examples to explain concepts and provoke discussions and includes ethics inserts and short case studies of contemporary issues in sport, offering applied contexts to theoretical assertions from both humanities and social scientific perspectives.

The campaign to desegregate baseball was one of the most important civil rights stories of the 1930s and 1940s. But most of white America knew nothing about this story because mainstream newspapers said little about the color line and less about the efforts to end it. Even today, as far as most Americans know, the integration of baseball revolved around Branch Rickeys signing of Jackie Robinson to the Brooklyn Dodgers organization in 1945. This book shows how Rickeys move, critical as it may well have been, came after more than a decade of work by black and left-leaning journalists to desegregate the game.
Drawing on hundreds of newspaper articles and interviews with journalists, Chris Lamb reveals how differently black and white newspapers, and black and white America, viewed racial equality. He shows how white mainstream sportswriters perpetuated the color line by participating in what their black counterparts called a "conspiracy of silence." Between 1933 and 1945, black newspapers and the Communist" Daily Worker" published hundreds of articles and editorials calling for an end to baseballs color line. The efforts of the alternative presses to end baseballs color line, chronicled for the first time in "Conspiracy of Silence," constitute one of baseballs--and the civil rights movements--great untold stories.

This book analyzes how sportswriters have discussed issues of race, ethnicity, nationality, sexual identity, age and class within professional baseball from 1998 to the present. Each chapter looks at the media representations of a specific controversy--the 1998 home-run chase, Alex Rodriguez's historic contract signing, Barry Bonds' home runs, Mike Piazza's "I am not gay" press conference, Effa Manley's Hall of Fame induction, the celebration of Jackie Robinson's legacy, as well as the various incidents involving performance-enhancing drugs. The author puts it together and reveals what messages are being conveyed by the issues.

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL.

This landmark work explores the vibrant world of football from the 1920s through the 1950s, a period in which the game became deeply embedded in American life. Though millions experienced the thrills of college and professional football firsthand during these years, many more encountered the game through their daily newspapers or the weeklySaturday Evening Post, on radio broadcasts, and in the newsreels and feature films shown at their local movie theaters. Asking what football meant to these millions who followed it either casually or passionately, Michael Oriard reconstructs a media-created world of football and explores its deep entanglements with a modernizing American society. Football, claims Oriard, served as an agent of "Americanization" for immigrant groups but resisted attempts at true integration and racial equality, while anxieties over the domestication and affluence of middle-class American life helped pave the way for the sport's rise in popularity during the Cold War. Underlying these threads is the story of how the print and broadcast media, in ways specific to each medium, were powerful forces in constructing the football culture we know today.