CO356 - Sport Media - Meister: Auto Racing

NASCAR racing, once considered no more than a regional circuit of moonshiners pounding around low-country dirt tracks in a cloud of red dust and cliche, has somehow become the fastest-growing spectator sport in America -- and the buxom, bumpkin darling of Madison Avenue. With 75 million fans and its popularity soaring in every corner of the country, NASCAR is a 200-mile-an-hour traveling tent-and-revival show, a platinum-plated, multibillion-dollar V-8 hero machine -- a sports entertainment empire built at the very crossroads of pop culture, corporate commerce, and American mythology.

“Moonshiners put more time, energy, thought, and love into their cars than any racer ever will. Lose on the track and you go home. Lose with a load of whiskey and you go to jail.” —Junior Johnson, NASCAR legend and one-time whiskey runner Today’s NASCAR is a family sport with 75 million loyal fans, which is growing bigger and more mainstream by the day. Part Disney, part Vegas, part Barnum & Bailey, NASCAR is also a multibillion-dollar business and a cultural phenomenon that transcends geography, class, and gender. But dark secrets lurk in NASCAR’s past. Driving with the Devil uncovers for the first time the true story behind NASCAR’s distant, moonshine-fueled origins and paints a rich portrait of the colorful men who created it. Long before the sport of stock-car racing even existed, young men in the rural, Depression-wracked South had figured out that cars and speed were tickets to a better life. With few options beyond the farm or factory, the best chance of escape was running moonshine. Bootlegging offered speed, adventure, and wads of cash—if the drivers survived.