Business Source Elite is a library subscription database that offers articles and reports from business specific magazines and journals.
You might begin by researching strategies specific to your company's industry. In the first search box you can enter your industry's NAICS number and change the drop down to NAICS Code or Description. Alternatively, you could enter the NAICS code in the Limit Your Results box lower on the page. In the second search box enter terms like "marketing" or "promotion" or "sales."
In addition to searching for marketing strategies for your particular industry, you could also try searching for marketing strategies for small businesses generally. Try terms like "small business" or "SME" (small and medium-sized enterprises) and the type of marketing that you are researching, e.g., "social media," "radio," or "television."
When you find an article that look promising, pay close attention to the Subject Terms for that article. These are all hyperlinked and will take you to all the articles on that topic in the database. They will also give you ideas of other keywords to use in your searches.
So, you have found an article in a library database that looks interesting and now you want to read the entire article? Here's how you do it.
1. After clicking on the title in the results list, look through the record for a link that says PDF Full Text, HTML Full Text or View PDF. Any of these options will show you the entire article, which you can then download.
HTML Full Text is only the text of the article, while the PDF Full Text contains all of the charts, graphs, and images in the original article.
A great way to save your article for later is to use the email option. You can email the article to any email address and in most databases you can send an APA or MLA style citation as well.
2. If there is no link to the full text article, look for the Find It! link.
3. After you click on Find It!, you will be taken into Millikin Library Discovery and will be presented with different options for getting the full text of the article.
Option #1: Electronic Full Text
Sometimes articles will be available electronically in another database. Look under "View Online" for Full text availability and then a database name. Click on the link and you'll be taken to the database or website where you can access the full text.
Option #2: Check Print Availability
Sometimes the library owns the journal in print or microfilm. If so, you'll see this information in the "Get It" section of the page. You'll need to check the years of the journal that the library owns and if it covers the year of the article that you are looking for. If so, you can photocopy or scan the article.
Option #3: Request through Interlibrary Loan
If the library does not have electronic access to the article and does not own it in print, then you can request a copy through Interlibrary Loan.
You will need to be logged into Millikin Library Discovery to see the Request through Interlibrary Loan link in the "How to get it" part of the page.
Click the link that says Request through Interlibrary Loan. This will open a new window (you may need to login with your myMillikin username and password). Check to make sure that the request information looks correct and then click "Submit Request."
You will receive an email when your article is available electronically in your ILLiad account (typically in 2-3 business days).