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Evidence-Based Population Innovation Assignment
For this class, you are being asked to work in groups to create a social media-based health education campaign for one of the following community health issues:
- cigarette smoking
- physical inactivity
- excessive alcohol use
- MVA accidents
- sexually transmitted infection
- teen pregnancy
Once your group has chosen its issue, you will need to do some background research on the issue to describe its scope and impact on our community, including:
- health & population data, statistics, indicators, or indices
- degrees of impact at local, state (Illinois), and national levels
- agents involved in causation
- population segments at risk
The resources on this page will assist in finding statistical information, as well as provide industry guidelines for a successful social media-based health messaging campaign.
ProQuest Statistical Abstract of the U.S. This link opens in a new window
Statistics about social, political and economic subjects collected by U.S. government agencies and published by ProQuest. Covers 2013 to the present. The most recent editions are also available in print in the reference collection (REF. HA202 .S7).
Social Media Campaign Resources
The Health Communicator's Social Media Toolkit
"In this guide, you will find information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy. You will also learn about popular channels you can incorporate into your plan, such as blogs, video-sharing sites, mobile applications and RSS feeds. This toolkit is intended for a beginner audience, although some viewers with an intermediate level may find parts of the toolkit useful."
Guide to Writing for Social Media
"This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, and interaction. It is largely tactical, giving you specific ways to write for social media channels. Although a wide variety of social media tools exist, this Guide will focus on three specific channels: Facebook, Twitter, and text messages (short message service, or SMS)."
Illinois Department of Public Health and Macon County Health Department Resources